I became very interested in the infomercial for this product, the Nutribullet (Trade Marked), early one morning as I flipped through the channels on the television. My interest in creative writing is what drew me in, as I listened to the advertisement’s representation. This is a “super food nutrition extractor”. I am intrigued. What type of laboratory equipment is utilized to extract these nutrients? Petri dishes? Microscopes? Glass beakers? Bunsen burners? Oh, it’s the “extractor blade” paired with the 600 watt engine and the “exclusive cyclonic technology” that is the “secret to success”. The infomercial goes on to explain different nutrients and their benefits, including healing properties. The Nutribullet, with all of its self-proclaimed technology, apparently extracts all of the nutrients in a way that eating them regualry the old fashioned way; chewing, does not. The Nutribullet “blasts ordinary foods into super foods in a instant”. Is this a scientific claim?
The host prefaces his announcement with the fact that both of his parents are medical doctors. I wait for a scientific endorsement. This seems to be a perfect opportunity for it. He goes on to announce that his parents say health is your most important asset, and he toasts to this with his glass filled with thick green liquid. This sounds reasonable. What else would his M.D. parents say? That this made up technology and subsequent claims are factual? They would certainly lose their credibility if they did…..