Pen Pal


Today I received a special letter.  It was addressed to me by name, written in blue pen in cursive.  I love getting letters.  My mail is most often bills, junk mail (right now quite a bit of political propaganda), sales fliers; you know the drill.  So now, this special letter has arrived.

I excitedly rip the envelope open.  I immediately see what looks to be a newspaper page folded up tucked inside.  I am curious.  I remember a time one of my son’s kindergarten teachers sent me a copy of a picture of my son in the local newspaper.  It was their Pirate Day.  I wonder what this could be.  Now I see a yellow sticky Post-It note stuck to it.  It again calls me by name, same cursive written in blue pen.  It says, “I thought you might enjoy this free book”.  It is signed simply with one cursive letter J.

Now, I am consulting with the husband.  I try to figure out whom this is from.  As I fully open the newspaper page, it hits me.  All of the stories are related: “Wealth Trends”, “True Rags to Riches”, and Info graphic (never heard of this term before) “WHILE THE DOW WAS IN A DIVE, THIS TRADER MADE MILLIONS”.  Wow.  This is good. They even have a heading of “MARKET NEWS” with it identified within section D1.  It also refers to an article that can be found within section D-4; “Trending- Making the Case for Gold”.  Next is a Reader Poll entitled “What tools do you use to follow Market Trends, Software or Internet?”  This information can be found on page D-6.  These are fake sections, just like a real newspaper.  I can see they took some time on this.  This actually adds tremendously to the authenticity. So much so that I still have a very very small part of me wondering of there is actually a “J” that sent this to me.  This is such a curious sales method. My curiosity is piqued.  My curiosity about the book?  Well, about that.  I have no idea about its title or how to go about getting it. I was so enamored with the big fake out, I never got to that.


About robin swetz

I am a creative writer that enjoys the simple things in life. I really connect with humor and really like making observations and writing about them with an overlay of humor. Its what makes my world go around.,
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1 Response to Pen Pal

  1. Paul says:

    Thank you for writing this. I’ve been trying to figure out what “J” I know in California since I got that letter. It’s been driving me crazy. Case solve. Awesome marketing technique.

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